The last few years have been incredibly exciting (and stressful) for marketers as social media has changed the whole game.

We have learnt that the only constant is constant change and we’ve had to become agile to stay up-to-date with all the changes. New features and rules are popping up from everywhere and it’s sometimes a bit overwhelming and challenging to keep up with every update.

That’s why I’ve decided to keep this simple diary of all changes where you can always find out about the latest updates:

(*most of the launch dates are for the UK market)


Keep up with Instagram’s latest features at Instagram Press Info Centre, to stay up to date with all the recent news from Facebook, visit Facebook Newsroom.

August – Facebook – Rebranding Instagram and WhatsApp

July – Instagram – New Stories sticker – Join Chat

July – Twitter – Introducing new (new platform layout)

June – Facebook – Making public comments more meaningful

June – Facebook – Introducing Study from Facebook

If you want to know what’s going on with LinkedIn (and what are the major issues PRO users have with the platform), check out this article from John Espirian.

June – LinkedIn – Update about LinkedIn Algorithm and focus on engagement

June – LinkedIn – Small updates to LinkedIn Pages + new feature to invite people to follow your page (now removed after users’ feedback)

June – LinkedIn – Inviting more testers to LinkedIn Events Beta programme

May – Twitter – Go live with Friends

May – Twitter – Update to RTs – you can add GIFs and other media to your quoted RTs

May – Facebook – Facebook Stories celebrate 1 year + new features

May – Facebook – New phase in fighting misinformation > Remove, Reduce, Inform

May – Instagram – IGTV now supports landscape video

May – Instagram – New Stories feature – Donation Sticker

If you want to learn more about Instagram’s new features launched in 2019, check out this blog post.

April – LinkedIn – LinkedIn engagement continues to grow

April – May – Facebook + Instagram – Series of updates and big changes announced at their annual F8 conference

  • Focus on Facebook Groups
  • New Event tabs on Facebook
  • New look for Instagram camera
  • Testing hiding Instagram likes
  • Updates to video ranking

March – Instagram – Checkout without leaving the platform

March – Facebook – ‘Why am I seeing this?’ – more information about the New Feed algorithm and your preferences

February – LinkedIn – Launching LinkedIn Live (to selected users)

January – Facebook – Making Pages more Transparent and Accountable

If you’re curious to know what were the highligts on Instagram and Facebook in 2018, check out these blog posts: Instagram Year in Review 2018 | Facebook Year in Review 2018


December – Instragram – News Stories stickers – music and countdown + Instagram Live

November – Instagram – Improving Instagram profiles (new layout)

October – Instagram – New tools to limit bullying and spread kindness

July – Instagram – New Stories feature – Question sticker to bring more interactivity into the app

July – Twitter – Open letter about ‘shadowbanning‘ on Twitter

June – Instagram – Introducing Video Chat, New Explore and more

June – Instagram – IGTV long-form video app
June – Instagram – Shoppable pins in Instagram Stories (rollout to bigger brands)
June – Instagram – @mention sharing
June – Instagram – Instagram feed ranking criteria revealed

May – LinkedIn – Follow hashtags
May – Instagram – Mute (control what you see in your Instagram feed)
May – Instagram – Share Feed posts to Stories AND Emoji Slider
May – Instagram – Mute and You’re All Caught Up features
May – Instagram – Action Buttons

April – Instagram – Focus portrait mode
April – Instagram – API deprecation (ban of automated comments/likes)

More info in my blog post ‘Latest Instagram updates and new features you shouldn’t miss

March – Instagram – Timeline algorithm update
March – Instagram – Hashtags and links in bios
February – Twitter – Automation update

Find out what the Twitter Automation Update means for your business in this blog post.

February – Instagram – Type Mode launch
January – Facebook – Algorithm change – meaningful conversations & live video priority > drop in organic reach

January – Instagram – Allows scheduling via 3rd party apps

Confused about Facebook’s latest algorithm change? Find out how it affects your business in this article.


December – Twitter – Threads
December – Instagram – Follow hashtags
December – Facebook – Engagement bait ban > drop in organic reach
November – Twitter – 280 characters
October – Instagram – Polls in Stories
October – Instagram – Split screen for Live Stories
October – Facebook – Testing new Explore feed (discontinued in March 2018) > drop in organic reach
October – Facebook – New tools for Groups
September – Facebook – Link previews can’t be edited (response to fake news)
June – Facebook – Analytics for Groups
May – Facebook – Video covers launch
May – Facebook – live video gets priority
May – Twitter – Media files don’t count to 140 character limit
April – Facebook – Messenger bots to groups launch
March – Twitter – @Replies don’t count to 140 character limit
January – Instagram – Live video is Stories
January – Facebook – Stories in News Feed


December – Facebook – Colourful backgrounds for text posts
November – Instagram – Live video launch
June – Facebook – Priority for friends and family > drop in organic reach
April – Facebook – Messenger bots launched
April – Facebook – Clickbait ban
March – Facebook – The priority for Live Videos

Want to know more?

If you’re curious to learn more about Facebook’s algorithm changes, I highly recommend this Overview of the timeline of Facebook’s changes or this article with the Top Facebook Updates You Need to Know About!

If Twitter is your platform of choice, have a look at at this summary of the latest features from Hubspot.

For those of you, who are active on Instagram, you don’t want to miss this wonderful summary of all latest Instagram updates from Adespresso.

Which one of the updates and new features above has affected your business the most? Let me know!

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